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The deal reflects the rapidly developing
interest by consumers worldwide in the at-home
on-demand entertainment market. An independent
study commissioned last month by the M2B
brand on consumer attitudes towards broadband
entertainment found that 72 per cent of
domestic respondents alone were interested
in accessing first-run Hollywood films online.
Through distinctive content and distribution
agreements over the last few years, including
this agreement with SPTI, the M2B brand
has been a visionary leader at the forefront
of the transforming entertainment market,
the release adds.
"This
agreement is a result of the unique synergy
that traditional Hollywood entertainment
companies are looking towards. It is essentially
the melding of the highly recognizable content
that viewers are looking for with easily
accessible distribution vehicles, such as
our broadband channels, that offer consumers
the highest quality feeds in a way that
fits within their limited schedules,"
says Amaru Inc. CEO Colin Binny. "Our
philosophy has always been to offer wide-ranging
content as our viewing demographic continues
to broaden -- and partnering with Sony Pictures
Television International is reflective of
that intention. We look forward to working
with SPTI, and expect that the addition
of these titles will be extremely well-received
by our viewers."
"Viewers
worldwide have been receptive to VOD and
we're pleased to make our extensive library
available to M2B viewers", adds SPTI's
vice president pay television Paul Littmann.
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