Runel will oversee all sales and marketing for the company in the UK, Germany,
Benelux, Scandinavia, North America and emerging markets such as Eastern Europe,
Africa and the Middle East. He
is further charged with overseeing all development and pre-production activities
in the London - based studio as well as with securing and managing all co-productions
with international partners.
With
over 16 years experience in the television and children industry, Runel joins
BKN from Jetix Europe where, as part of the senior management team he oversaw
all programming and related on-air strategies for the group's 12 channels. He
brought content and new Intellectual Properties to Jetix Europe and US through
a number of successful co-productions and acquisition deals.
Prior
to joining Jetix, Runel served seven years at TF1, the French free-TV giant where
he built a library of 2000 hours of kids' programming.
"We
are really pleased to have the contributions of such a talented individual as
Benoit. His track record in children's programming acquisitions, productions and
sales both at Jetix Europe and TF1 in France over 15 years makes him a perfect
candidate to lead this division," said BKN group chief executive officer
Allen Bohbot.
"BKN
is in a very exciting development stage. The products including Legend of the
Dragon, Dork Hunters from Outer Space, Zorro: Generation Z and the new classic
collection including Ali Baba and the Forty Thieves, A Christmas Carol and
Robin Hood, to name a few, for direct-to-DVD release are really strong
and I look forward to expanding on these activities. This is a very exciting opportunity
for me," added Runel.