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The promotion launches 22 May, in conjunction with the season finale of the record-breaking
fifth season of 24. MySpace users will be able to download-to-own two episodes
of the Fox drama at no cost from a special 'Have It Your Way' page provided by
Burger King. Both the very first episode from 24’s first season and
the first episode of the current season will be available. Also offered at launch
will be an episode of Speed's Pinks and Fuel TV's FirstHand. In
addition, MySpace will create a social network around 24, where users can
interact with each other, create user generated content and download the entire
first and fifth seasons of the top-rated drama for $1.99 per episode. “This
is truly the perfect marriage of compelling content, an extremely creative advertising
partner and the Internet’s leading site for young adults. It really exemplifies
our overarching strategy of doing deals that make sense organically, and we have
high hopes that MySpace users will find it an attractive offering,” said
Fox Entertainment Group president digital media Peter Levinsohn. “It’s
the ultimate ‘Have It Your Way’ experience. We’re giving consumers
what they want with the choice of free shows – wherever and whenever they
want to watch them – and the ability to talk about those shows in the social
networking environment of MySpace,” said Burger King Holdings senior director
media Gillian Smith.
“MySpace
is the largest video site on the web with
more video uploaded every day than any other
site on the Internet. Our members are avid
fans of these shows and are consuming video
at a rapid pace, making MySpace the perfect
distribution channel for programmers looking
to innovate new models,” said Fox Interactive
Media president Ross Levinsohn.
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