(9 May 2006 9:00 pm)

MUMBAI: Consumer electronics company Weston has launched SAT-20, a Direct to Home (DTH) ready colour television targeted at millions of Indian households having no cable or satellite connection.

SAT 20 is a 51 cm TV having an inbuilt satellite receiver can help a consumer view free to air 37 TV Channels including 17 Doordarshan Channels and 17 Radio channels including two FM channels. SAT 20 is priced at Rs 7790. It carries two-year warranty and has 256 programme and also a child lock facility.

The product is available across the length and Breadth of the country through Weston's strong 1700 dealer network. It is targeted at remote hill areas, rural India, defense establishments, remote schools and other educational institutes, states an official release.

"SAT 20 is a relief from cable bills .The advantage of this CTV is that even at the remotest of the corners in the country a customer will have the advantage of accessing his/her favorite channels available on the free to air channels. A initiative which will keep the masses in tune with the latest programming in this World," says Weston MD Sunil Vachani.

"Weston's SAT 20 TV incorporates a DTH decoder with television hardware & developed a common software to enable the control of normal television and DTH function with the same remote and does not need a separate set top box," adds Weston VP Marketing Sunil Sethi.

"SAT 20 is yet another innovation from Weston that is aimed specifically towards millions of consumers in India who do not have access to cable and satellite networks, particularly in the non-metro and remote areas. Known for its technology innovation, Weston has developed this technology at its own R&D facility," says Sethi.