Jakks Pacific signs
licensing agreement for 'It's Happy Bunny'
Indiantelevision.com
Team
(6 March
2006 7:00 pm)
MUMBAI:
Jakks Pacific, Inc. has inked a licensing agreement
with J.K. Benton Design Studio to develop and market
girls' art activity items based on the popular It's
Happy Bunny property.
The
agreement, negotiated by CopCorp Licensing, worldwide
licensing agent for It's Happy Bunny, covers products
marketed under Jakks' Flying Colors brands including
velvet art activities, velvet posters, room dicor,
lunch kits and more. The products are expected to
initially ship to retailers nationwide in Spring 2007.
"It's
Happy Bunny features Jim Benton's collection of adorable
bunny cartoons filled with dry humor and irreverent
sayings. The property has an ever-growing audience
and we expect our line to appeal to the tween and
young adult demographic," said Jakks Pacific,
Inc. senior vice president of girls marketing Tamre
Sutphen.
