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Commenting on this, Ajay Vidyasagar,
executive vice president, Marketing
and Communications, Star India
says, "Star is proud to
be at the forefront of adapting
to new technologies and pioneering
the effective use of new digital
media. We see a perceptible
increase in acceptance of content
on new platforms like Internet.
This pioneering effort by launching
a webisode on the Internet even
before it premieres on television,
will help drive lots of viral
& word of mouth publicity
for the show".
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