(29 March 2006 2:00 pm)

MUMBAI: Indian broadband content site SifyMax is doing live webcasting of the Lakme Fashion Week (LFW) 2006. The event is taking place in Mumbai till 1 April.

SifyMax is the official Internet partner for the event for the Fall/Winter week, and in September/October for the Spring/Summer week. SifyMax is hosting the Official LFW 2006 site. It is webcasting the event live and hosting exclusive content from the event. SifyMax will also be accessible from several points at the National Center for the Performing Arts (NCPA), in downtown Mumbai, the venue for LFW 2006.

Sify senior VP- interactive services Surya Mantha says, “We are proud to be associated with Lakme Fashion Week, and delighted to make the event available live for a global audience by webcasting it on SifyMax. SifyMax defines the best there is in India centric broadband content across movies, music, reality shows, radio stations, lifestyle, sports, news, education and games.

"Our association with LFW 2006 reiterates our leadership in this space, and makes the event available to Internet users wherever they may be. The on demand availability of the show will also ensure they can catch the event whenever they want”.