Hungama TV launches
character crawls across Mumbai malls
Indiantelevision.com
Team
(2 March
2006 7:00 pm)
MUMBAI:
Hungama TV is taking Doraemon and Pororo to
meet fans across shopping malls in Mumbai.
Since
last week of February, kids across major shopping
malls in the city have been caught unawares by these
characters distributing collectibles and also an opportunity
to carry home a Polaroid snap with them. The characters
have so far been to malls such as Globus, High Street
Phoenix, R-Mall and The Hub.
"Such
crawls give us an opportunity to take our characters
closer to the kids and build a stronger bond with
them. The response we have received is phenomenal.
Over 80 per cent of the kids could identify Doraemon
and Pororo giving credence to their rising popularity
amongst the kids. We are planning to make such crawls
a regular feature and take them to other cities too,"
said UTV senior vice president marketing and communications
Siddharth Roy Kapur.
The
weekend character crawls will carry on in Mumbai till
mid -March.
Since
last week of February, kids across major shopping
malls in the city have been caught unawares by these
characters distributing collectibles and also an opportunity
to carry home a Polaroid snap with them. The characters
have so far been to malls such as Globus, High Street
Phoenix, R-Mall and The Hub.
"Such
crawls give us an opportunity to take our characters
closer to the kids and build a stronger bond with
them. The response we have received is phenomenal.
Over 80 per cent of the kids could identify Doraemon
and Pororo giving credence to their rising popularity
amongst the kids. We are planning to make such crawls
a regular feature and take them to other cities too,"
said UTV senior vice president marketing and communications
Siddharth Roy Kapur.
