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Tivo CEO Tom Rogers said This was a steady quarter for Tivo as our subscription
base continued to grow, even in this more competitive environment. During the
last six months, we have implemented a number of marketing programs designed to
support our long-term goal of driving increased scale in our subscription
base. "We
are starting to see the results of these programmes as the fourth quarter was
our best on-line quarter ever through TiVo.com. In addition, virtually all new
subscriptions during the quarter signed on for a minimum one-year period, helping
to further reduce our already comparatively low churn rate. One
of the key ways to drive our subscription base is to continue to differentiate
TiVos service features from those of generic DVRs, which is an important
driving force for us in 2006. Along those lines, we have just introduced a groundbreaking
way for parents to supervise television in the home with all the simplicity that
the Tivo service has come to be known for. TiVo has stepped in to solve an age
old problem in the childrens television arena with the support of the largest
childrens television groups in the country, Common Sense Media and The
Parents Television Council. As
the pioneer in the DVR market, we continue to blaze the trail by providing our
subscribers with unique content and programming features like TiVo KidZone, TiVoToGo,
Advertising Search and the Yahoo! partnerships for TV scheduling, traffic, and
photo distribution, which will continue to separate the TiVo service as a best
of breed product. In
addition, as demonstrated by the Verizon Wireless announcement earlier this week,
and a number of device integration initiatives made in the fourth quarter including
the updated capability in our TivoToGo feature to transfer TV shows to portable
devices including the Sony PSP and our work with Intel to seamlessly integrate
content from TiVo units with Intels Viiv platform. Tivo is demonstrating
that it is a central point of integration in the home with other digital devices
and services, adds Rogers. Tivo
has also announced new, simplified pricing structures that make it easier for
consumers to add Tivo to their home entertainment options. TiVo developed the
new pricing structure after completing several months of market research among
new and existing Tivo subscriptions and extensively testing the pricing options
in the marketplace. |