Hit Entertainment enters the race for Uk kids brand Chorion
Indiantelevision.com
Team
(1 March 2006 5:00 pm)
MUMBAI:
Children's entertainment firm Hit Entertainment is said to have entered the race
to acquire another kids firm Chorion which owns the literary rights to properties
like Noddy, the Agatha Christie novels.
Earlier,
media baron Waheed Alli made a £111m bid for Chorion in conjunction with
equity firm 3i. However Hit is believed to have submitted an offer worth £117m
media, reports indicate.
It
is thought Hit could justify such a price as it will be able to create significant
cost savings in sales, management and distribution.
