(8 March 2006 2:00 pm)

MUMBAI: American media firm Tivo, which works in the area of creating television services for digital video recorders (DVR) has announced a deal with Verizon Wireless.

The agreement will allow Verizon Wireless to debut Tivo Mobile, a new downloadable application that lets Tivo service subscribers schedule recordings on their TiVo device directly from their Get It Now equipped Verizon Wireless handset.

Tivo CEO Tom Rogers says, "This arrangement will allow the growing base of Tivo subscribers to integrate control of their TV life with the most widespread piece of consumer electronics, the wireless phone".

TiVo Mobile is a new innovation that will allow TiVo subscribers to schedule DVR recordings and access related entertainment information from the convenience of their mobile handsets. Viewers will be able to schedule recordings on the go via the same user interface that makes TiVo the best-in-class DVR experience.

Verizon Wireless users will be able to download the application from the Verizon Wireless Get It Now suite of services onto applicable handsets. Verizon Wireless and TiVo will also collaborate on a joint marketing campaign to promote availability of the new TiVo Mobile feature.

Verizon Wireless chief marketing officer John Stratton says, "Tivo Mobile will add yet another unique benefit to the Verizon Wireless Get It Now service by allowing our subscribers to be the first mobile users anywhere to schedule television recordings on Tivo using their mobile handset. As a powerful consumer entertainment brand, Tivo has the ability to help us attract consumers who value the leading multimedia capabilities Verizon Wireless offers."