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ATG,
Boxer, Sveriges Radio and Sveriges Television
will provide content for the pilot. The
test will be delivered using Nokia Mobile
Broadcast Solution 3.0, and the pilot participants
will use mobile devices from Nokia, the
Nokia N92. Teracom will be responsible for
the network, the broadcast and operating
of the platform.
"We
strongly believe in the capability of the
DVB-H technology as well as in the mobile
TV service, and we are looking forward to
presenting the full potential and interest
of broadcast mobile TV in Sweden,"
said Nokia Nordic multimedia director Sigurd
Leth.
This
is the second mobile TV pilot in Sweden
where Nokia is one of the main suppliers
of DVB-H technology. Last week, Nokia announced
a new contract with TeliaSonera Sweden for
a complete DVB-H pilot system, including
Nokia Mobile Broadcast System 3.0 and Nokia
N92 mobile TV devices, underpinned by Nokia's
hosting and systems integration know-how.
DVB-H
technology complements existing operator
networks, optimising capacity and quality.
It offers consumers the chance to enjoy
high quality terrestrial digital broadcasts
along with voice telephony and internet
access all in a single device. Broadcast
mobile TV will offer new business opportunities
for mobile service providers, content and
broadcast companies, infrastructure and
handset manufacturers as well as technology
providers.
The
feedback from different mobile TV pilots
has been promising. Results from pilots
on broadcast (DVB-H) mobile TV services
amongst consumers in Finland, the UK, Spain
and France have revealed clear consumer
demand for such services as well as important
indications over future business models
for commercial mobile TV services.
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