(28 June 2006 6:00 pm)

MUMBAI: David Gale has been named to the newly created position of MTV US executive VP, new media and specialty film content.

In this new role, Gale will find, develop, acquire and produce long-form narrative content and branded films for all platforms including online, wireless, theatrical, DVD and VOD.

As the technology, delivery platforms and audience experiences for films continue to expand Gale will help lead MTV's efforts in finding new, cutting-edge talent to bring a diverse slate of content to audiences, from branded films and long-form narrative productions, to documentaries and more.

In addition to continuing to work with MTV, he will bring projects to all global MTVN brands, including Comedy Central, Nickelodeon, VH1, Logo and CMT, coordinating his efforts with their production teams. In this new position, Gale will will also continue to run the day-to-day operations of MTV Films until his successor is named.

Gale’s new role helps fulfill a key component of MTV's global digital strategy -- to combine its mission to discover, produce and showcase unique new talent and entertainment, with its continued goal of launching audience-engaging platforms such as MTV’s Overdrive, Comedy Central’s Mother Load, VH1's VSpot, Nickelodeon's Turbo Nick, countless 3G wireless channels and MTV Networks' recently launched digital music service URGE.

MTV chairman Judy McGrath says, “Our amplified efforts in creating visually rich experiences on television, as well as on computers, wireless screens and in theaters, allow us to personalize each entertainment experience our audience engages in. With David‘s new role, we’re looking to launch a new paradigm in finding, producing and distributing long-form digital content across the globe.”

In addition to coordinating with each of the MTV Networks’ International Brand and Group Leaders (MTVN Entertainment president Doug Herzog, MTVN International president Bill Roedy and Nickelodeon & MTVN Kids & Family Group president Cyma Zarghami) for new content under the specific brands, Gale will also work closely with key executives for digital platforms on the release of film and other original long-form projects.

Gale will also continue to work with the Paramount specialty film divisions, Vantage and Classics, to seek out the type of unique and original feature films that have made the MTV brands so distinctive in the entertainment industry.