| Prime
sites in the 12 host cities were chosen as second venues in the official
World Cup design. Entry into the Fan Fest sites is free of charge, and as well
as broadcasting all matches live on giant screens, the Fan Fest sites offer various
other events that differ from region to region. Berlin
World Cup office head Jürgen Kiessling says, Happiness has spread throughout
the 12 host cities. We never expected such a sensational response. The whole world
has seen some fantastic images from the host cities, which have joined together
in this way for the first ever time, and with FIFA, they have created something
unique. So
far, 5,500 national and international media representatives have reported on the
Fan Fest sites, with some TV channels as well as official German broadcaster ARD
often reporting live from the sites themselves. The
Fan Fest system was developed by the 12 host cities and Fifa with the support
of the local organising committee over a period of two years, thereby creating
the biggest ever football party in Germany. The Fan Fest parties are organised
by the cities themselves, together with regional organisers whose untiring efforts
have helped to make them such a huge success. Fifa
is responsible for coordinating the entire operation, as well as for providing
the basic infrastructure such as the giant screens, stages, sound, lighting and
decoration of a total of 20,000 square metres in the official World Cup design.
The Fan Fest system has received financial support from four Fifa partners: Coca-Cola,
Hyundai, MasterCard and Toshiba. Huge
logistical operations have provided the foundations for the success. Around, 17,000
people have ensured that everything has run smoothly on the 14 stages and 34 giant
screens, which have been provided by another FIFA Partner, Philips. Local authorities
have developed comprehensive security measures, which have been implemented without
any major incidents.
The local organising committees Fan Embassies also provide a
first point of contact for the fans. TV rights holder Infront has provided the
broadcasting licences free of charge. The biggest football party of all time is
now ready for the second half. |