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MUMBAI:
Guba, a leading online multimedia entertainment site, announced
its new video service featuring Warner Bros. Entertainment
content. This offering allows users to rent and buy, on a
download basis, movies and television shows online. With the
launch, Guba becomes the first US video sharing community
to distribute licensed Warner Bros. Entertainment's content
online.
Guba
enables its users to search, upload and share video posted to
Guba and Usenet. Guba transcodes video so that users can view
content on a wide range of video formats and portable devices.
Now, Guba enables users to download DRM-protected films and
TV shows from Warner Bros. Entertainment.
More
than 200 of Warner Bros. Entertainment's latest movie releases
are currently available from Guba, including Syriana,
Good Night and Good Luck, Harry Potter and the Goblet
of Fire, and Everything is Illuminated, as well as
catalog titles such as The Matrix, Batman Forever, and
Best in Show. TV programming includes Babylon 5,
Dukes of Hazzard, The Flintstones and The Jetsons.
All video content can be downloaded and played on compatible
home computers, streamed to the TV, and loaded onto portable
devices.
"Guba,
has been working directly with the Motion Picture Association
and has instituted filtering and security measures to ensure
the protection of copyrighted films and television content,"
said Warner Bros. Technical Operations executive vice president
distribution technology and operations Darcy Antonellis.
Rental
prices start at $1.99 per movie for unlimited views during
a 24-hour period. Viewers can buy extra viewing days for reduced
fees without the need to download the film again.
Guba
also allows users to buy movies and television shows. Catalog
films will retail for $9.99 and new releases, available on
the same date that DVDs are released in stores, will retail
for $19.99. Television shows will retail starting at $1.79
per episode. Users may keep permanent copies of purchased
titles, load purchased titles onto portable devices, and stream
purchased and rented content through their home network.
"This
new service brings premium studio content to an Internet audience
in an easy-to-use and intuitive way, without the necessity
of downloading additional software. For years we've been making
access to online video easy -- now we're bringing that experience
to Warner Bros.'s catalog of films and TV shows. Warner Bros.
is a pioneer in internet distribution and is creating a new
online video rental market. Warner has great content that
I know our millions of monthly visitors will enjoy,"
said Guba CEO and co-founder Tom McInerney.
"We're
pleased to open our movie and TV content to Guba's community
through the launch of this service. Guba's platform is user-friendly
and easily accessible which is critical for the emerging online
digital distribution market. With Guba, more Internet users
will be able to legally and securely buy and rent our films
and TV series. Warner is committed to providing our programming
to fans when, where and how they want it, and this deal is
another example of our commitment to do that," said Warner
Bros. Home Entertainment Group senior vice president digital
distribution Jim Wuthrich.
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