| MUMBAI:
While Mid Day is celebrating its 27th anniversary with a special issue
on 27 June. This year, the anniversary celebrations are doubled as it will also
launch in Bangalore on the same day. This time, it is not just
another anniversary issue that’s coming out. After 27 years of chronicling
Mumbai on the move, Mid Day is now on the move as it hits Bangalore as
a separate edition. An official comminuque states
that since Bangalore has a large English-reading middle class, which is out and
about during the day and as it also has significant amount of retail advertisers
in the market, it makes sense for Mid Day to target Bangalore. Mid
Day’s Mumbai anniversary is a mega 264 pages issue. It’s the single
largest issue in terms of the number of pages that a newspaper has ever done in
the country. The anniversary issue has six supplements and each is highlighting
fours hours of a day. It will cover Mumbai round the clock at usual places in
odd hours and odd places in usual hours, exhibiting the soul of Mumbai. Mid
Day will also launches its E-paper on the anniversary. www.mid-day.com
has gone a whole lot ‘E-sier’ and much more ‘E-xciting’ after
undergoing a face lift. The E-paper will be free for the readers. | 
