|
The launch of the
interactive portal fits in with chellomedia’s strategy to offer new digital
services to cable network operators in Europe as well as to broadcasters and other
platform owners. While
watching a match, viewers are able to call up for extra information such as match
results, current scores, player statistics, an interactive quiz and a dedicated
World Cup section.
chellomedia Interactive Services exwecutive VP Noel Leslie says, “We are
developing these kind of interactive solutions for operators and broadcasters
in order to help them increase and retain channel audiences and to create opportunities
for new revenue streams. These converged TV and internet solutions give viewers
more and more control: they have more to choose from, can access content on-demand
and even participate in programmes.” | 
