(24 June 2006 8:00 pm)

MUMBAI: Zone Mobile, the new media division of media firm Zonemedia (formerly known as Zone Vision) has done a deal with UK-based mobile technology and entertainment developer, Rok TV.

Zonemedia will create a series of made for mobile TV programming loops which will consist of 15 minute segments of some of the most popular programme elements from Zonemedia's licensed programmes. The mobile channel, which will be updated regularly, will be available for download through Rok TV's mass-market 2.5G mobile TV service, via GPRS throughout the UK.

Shows with large UK fan bases such as Cheaters, Ouch That Had to Hurt and Crash, Bang, Wallop are amongst the first programmes to feature in the deal. The innovative mobile TV channel will be available at the end of June within the UK.