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MUMBAI: Promax/BDA the global non-profit organization for marketing,
promotion and design professionals in electronic media, celebrated
its annual Promax World Gold and North America Awards.
Hosted by Saturday Night Live's Darrell Hammond, the awards
ceremony brought the 2006 Promax/BDA Conference to a close. The
awards competition is divided into North America and World Gold
based on the entrants main region of business.
The big winners in the Promax World Gold Awards were design house
Red Bee Media, with 15 gold and six silver Muse Awards and Italian
broadcaster Fox International, who took home 13 gold and eight silver
Muse Awards. BSkyB was also among the big winners in the World Gold
competition with 11 gold and three silver Muse Awards, informs an
official release.
In the North America Awards competition, NBC led the charge with
16 gold and nine silver Muse Awards. ABC and Bell ExpressVu followed
with 18 awards each - ABC had 13 gold and five silver, while Bell
ExpressVu earned 12 gold and six silver. HBO was not far behind
with eight gold and nine silver awards.
In addition to the newly redesigned Promax Muse statuette, award
recipients will have their winning entries added to the permanent
collection of Promax/BDA media at the United States Library of Congress,
as part of The Robert Neer Promax/BDA Promos.tv Collection, containing
over 6,900 winning promotional spots from Promax/BDA competitions
worldwide since 1999, adds the release.
Commenting on the event, Promax/BDA president and CEO Jim Chabin
said, "The worldwide prestige and value of the Promax World
Gold and Promax North America Muse Awards are exemplified by the
caliber of work and the talented individuals that create that work.
This year, we received an unprecedented number of submissions from
companies around the globe so our winners should take pride in knowing
they are truly the world's best."
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