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SINGAPORE: Irdeto, which works in the area of providing content
security for digital TV, IPTV and mobile networks, has announced
that ETV has chosen its digital TV solution to help protect ETV
and ETV2 as they get converted from free-to-air to pay TV services.
ETV VP operations K. Bapineedu says, “ETV and ETV2 are known
for providing the best of family entertainment and leading edge
news, and thus, it was crucial that we protect this content with
the most robust conditional access solution possible..
“Irdeto’s reputation as the proven leader in the industry
with an unparalleled record of three generations of uncompromised
smart cards in the market was key in our decision to go with their
content security solution.”
Irdeto CEO Graham Kill said, “Leading broadcasters like ETV-Network
realise that content security plays a key role in securing revenue.
Irdeto offers a choice in proven content security solutions that support
many different business models creating new business opportunities
for content owners and network operators.”
Irdeto’s India country manager Rahul Nehra says, “We
are committed to curtailing piracy on local and national levels.
In order for ETV-Network to achieve a successful conversion from
free-to-air to pay TV services, a tried and tested content protection
solution was crucial. We are pleased to be selected by ETV-Network
to protect two of its key local-language channels.”
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