MUMBAI: Starting 5 June, Hindi news channel Channel7 will relaunch donning a new on-air look.

Florida-based VDO has developed the new look for the channel where the management control was recently taken over by the Television Eighteen Group from Jagran TV.

The new logo, look and packaging are designed to contemporize the network, informs an official release from Channel7.

The entire on-air environment, which includes the channel identity, show openers and on-air graphic packages, has been created keeping in consideration the changing preferences of the viewers, the channel claimed.

The channel’s director marketing Dilip Venkatraman said in a statement, “The idea behind the new logo is to give it a contemporary look. The new logo is also aimed at communicating the core brand values of the channel and its
philosophy.”

According to VDO senior producer Dianne Streyer, “The idea behind changing the on-air look of the channel was to make it more modern and connect with the viewers. The Indian market is cluttered with plethora of news channels and it was important to give it a distinctive look to create a unique identity for Channel 7.”

VDO was also instrumental in developing the on-air look for CNN-IBN. The company designs brand packaging solutions for networks, broadcast groups, stations and cable channels. Its client portfolio boasts of well known
broadcasters such as NBC, CBS, ABC and Fox.