(17 June 2006 2:40 pm)

MUMBAI: Tandberg Television has announced that it is enabling China Central Television (CCTV) to provide its viewers with high definition coverage of live games from the Fifa 2006 World Cup in Germany.

CCTV is using Tandberg Television’s award-winning MPEG-4 AVC HD encoding and decoding solutions to maximize the bandwidth of its DS3 international link and its local delivery network.

CCTV is one of the 150 operators from 145 countries that have broadcasting rights from Fifa’s Host Broadcast Services (HBS). Live feeds from matches in 12 German cities are being broadcast around the world, including the final in Berlin on 9 July. For almost a year, CCTV has been broadcasting an HDTV service using a Tandberg MPEG-2 head-end system, states an official release.

"Broadcasting the World Cup in high definition is not only a magnificent achievement in its own right, but is also an excellent preparation for the upcoming 2008 Olympic Games in Beijing," says CCTV chief engineer Ding Wen Hua. "The implication for large-scale broadcasting in HD is immense and this is a significant event in the Chinese, and Asian, television industry."

As well as using Tandberg’s advanced HD compression, CCTV is the first broadcaster in Asia to use the new professional multi-format MPEG-2/MPEG-4 AVC SD/HD decoder, the Tandberg RX1290, which is being launched at Broadcast Asia this week.

he Tandberg RX1290 receiver is the world’s first multi-format MPEG-2/MPEG-4 AVC decoder, capable of processing and decoding more video formats than any other receiver and enabling network operators and broadcasters to deliver content from studio to studio and across networks to regional head-ends and affiliates, the release adds.