(6 July 2006 2:00 pm)

MUMBAI: Archer Entertainment Media Communications which works in different areas of digital content has launched an IPTV platform, www.IndiaTVLive.com, in the US to distribute Indian content.

Full-time broadcasting, in every Indian language, to 40 million Indians living outside of India and 1.2 billion Indian subscribers in India via www.indiatvlive.com and www.indiaradiolive.com will begin by 15 August 2006, marking the 59th anniversary of India's independence.

www.IndiaTVLive.com will stream Indian TV, radio and internet content to subscribers over IPTV. It will enable all Indian media via Internet Protocol to deliver television and radio channels real time, live and direct from India in as good as high definition television quality on wired, Wi-fi and cellular devices worldwide. The content will comprise news, sports and entertainment in all Indian languages.

IndiaTVLive.com's content and marketing partners include Shama Broadcast & Content Service India and Creative Content Services India owned and operated by Kedar Nath Gupta. Abhesh Verma is the CEO of India Broadcast Live, an Archer supported company.

Archer Entertainment COO Munish Gupta said, "Teaming up with Abhesh, Archer was able to put together a state-of-the-art digital technology platform to broadcast the top channels from India. We will deliver channels real time and live from one of the fastest growing and dynamic countries in the world but also guarantee terrific consumer experience in terms of quality. This is the first time that the world will watch news and events as they unfold in India on any device connected by high speed Internet. This is just the beginning of what Archer and www.indiatvlive.com intend to deliver."

India's Union Cabinet minister for Overseas Indian Affairs Vyalar Ravi expressed delight that this new (IPTV) platform will connect expatriates with instantaneous news and information from India thereby making the ministry's job simpler. "I personally know both the promoters, father (Kedar Nath Gupta) and son (Munish Gupta), and their hard and consistent work in media and for the community." The Indian Minister added that the service could further enhance the fast-growing relationship and investment by overseas Indians into India.

Verma said, "The platform provides us the
extremely lucrative opportunity to reach both inside and outside of India. Overseas Indians represent the most affluent ethnic consumers of any expatriate group. Within India, we will target a whopping 500 million consumer class with a steadily rising broadband connectivity. There's no doubt we will become the voice of India and Indians across the globe."

Archer Entertainment provided the initial funding for the launch and marketing of http://www.IndiaTVLive.com. Archer Entertainment CEO Michael Selsman said, "We remain committed to growing and diversifying the (IndiaTVLive.com) platform."