| MUMBAI:
The third FM radio station to officially launch in the city of gardens --Bangalore
is Radio One FM 94.3 on 1 August.
Radio One is a Mid-Day Multimedia and
BBC Worldwide venture. The radio station will offer a mix of hit Kannada and Hindi
music. The entire programming package is designed to celebrate the spirit of young
Bangalore with Kannada roots.
Radio City was the first
Fm radio station to launch, but under the Phase I of FM privatization. The Phase
II saw the launch of Radio Mirchi.
“We are very excited with our launch
in Bangalore as we believe we are the first private FM station targeted at the
majority local population. Given the huge potential gap the latent need of the
market we are very confident of a leadership position in Bangalore,” Radio
One CEO Rajesh Tahil says."Radio One has been
testing its signal in Bangalore for over two weeks now and has already caught
the imagination of the city. “We have already started receiving over 1000
responses a day over SMS, email and on the phone. Listeners have welcomed this
Hit radio station with a lot of enthusiasm. "Radio One has advertisers
on-board from the day one of its launch. Clients like Hindustan Levers, Purvankara
Builders and Coke reposed great faith in the station on the basis of our product
offering and have over 10 clients signed up since launch day.” adds Tahil. Early
June, Radio Midday Go 92.5 FM underwent a change in its brand identity as well
as positioning of the FM channel. From a niche player, Go 92.5 FM entered to a
mass player as Radio One.
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Midday
Radio Go 92.5 relaunches as Radio One 92.5 | 
