(31 July 2006 8:00 pm)

MUMBAI: Star India's music arm Channel [V] has launched its eccentric animated character Simpoo, the math professor on the mobile platform.

The launch of the new Simpoo Zone on the WAP site www.wap.star7827.com, the users can download the animated character on their mobile phones as wallpapers, animations, themes and soon to come video downloads.

Star 7827 has also created a game called Super Simpoo which could be previewed on the website www.star7827.com. The Simpoo game is a Star 7827 exclusively available to BSNL, BPL, Hutch, DWL, and Spice telecom subscribers, informs an official release.

Channel [V}'s eccentric Simpoo, India's most popular animated character has evolved over the years from a passive Math teacher to an activist for animals, renouncing all things non-vegetarian in support of PETA. Now he enters yet another phase in his eventful life as he sets forth on a new mission of saving the school kids from giggling Gabbar, on th5e first of its kind Super Simpoo mobile game.

Visibly excited about this new phase in Simpoo's life, Amar K Deb, Head Honcho Channel [V} says 'We spoke to Simpoo Sir about his foray into the wireless world and in true Simpoo style he jumped at it with the small concern that his students should not spend their Math classes playing Super Simpoo instead'.

Commenting on the launch of the Simpoo Zone, Star India St VP Viren Popli said, "In line with our promise to offer a variety of quality and exclusive content to our consumers we are very excited about the first character from Star's TV network that is being extended to the mobile screen as a mobile game. We have created a mobile content package on our wapsite; the Simpoo zone and we hope to bring other such popular Star TV characters onto the mobile screen in the future. With the charm of your regular eccentric college math professor, Simpoo has a very good connect with young mobile subscribers. And whatever is popular on the mobile device today, it's out here on Star 7827."