MUMBAI: Asian news channel Channel NewsAsia has announced new shows for the weekend. A persentation was made a few days ago for advertisers and sponsors. Over 300 people from the advertising industry and business community attended the event.

The channel says that the attendees included the network's key customers who were treated to a grand opening performance of drums and dance featuring a combination of instruments from the East and West.

Add to that, there were trailers of things to come at the channel in the months ahead. All these were to complement the theme of the event "Influencing the Influential".

MediaCorp News MD Woon Tai Ho said, "We have aggressive plans to pursue the potentially immense market in India and China. As we ride the waves, we hope you will come onboard to see how we can add value to your products with a regional reach."

Among the new items will be a special coverage of the IMF-World Bank Meetings in Singapore in September and a programme for Internet bloggers to air their views.

MediaCorp News' programming managerHaryaty Abdul Rahman said, "The weekend line-up is going to be revamped soon and what viewers will get to see is fresh lifestyle programming and specifically targeted at the PMEBs. We'll have lots of new genres such as travel, fashion and design and even talk shows for the weekend."