(28 July 2006 5:40 pm)

MUMBAI: E! Entertainment and Apple have announced that hit programs from E! Entertainment Television are now available for purchase and download on the iTunes Music Store.

New weekly episodes of the second season of hit series The Girls Next Door, which debuts 30 July on E!, The Soup, E!'s irreverent look at the week's biggest, best and most bizarre moments and events in the world of pop culture, the new season of Dr. 90210, as well as all new episodes of The Simple Life: 'Til Death Do Us Part starring Paris Hilton and Nicole Richie will be available the day after broadcast for customers to purchase and download for just $1.99 per episode.

"This new partnership underscores our commitment to our E! Everywhere initiative, making E! content available to viewers on multiple platforms and on demand," says president and CEO of E! Entertainment Ted Harbert. "We're delighted to pursue this new programming opportunity with iTunes, allowing us to further expand the E! brand and reach even more entertainment fans."

"We're thrilled to expand our growing video catalog with this original content from E! Entertainment Television," says Apple's vice president of iTunes Eddy Cue. "With over 35 million videos sold, iTunes provides the best way for fans to discover, purchase and download video online."

Season two of The Girls Next Door debuts on E! on 30 July, taking viewers beyond the gates and behind closed doors to reveal the world of Hugh Hefner and his three girlfriends Holly, Bridget and Kendra. The premiere episode will also be available to purchase and download on iTunes on July 31. The Simple Life: Til Death Do Us Part follows the lives of Paris and Nicole as they undergo a crash course in marriage and motherhood, while Dr. 90210 takes viewers inside the offices and homes of high profile Beverly Hills plastic surgeons.

Past season episodes of The Simple Life, The Girls Next Door and Dr. 90210 are also immediately available for purchase and download, states an official release.