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MUMBAI: In a move furthering home entertainment’s new
commitment to premiere high caliber films on DVD, Warner Home
Video and Film Life Inc. have announced a partnership that
will brand and distribute high quality urban films on DVD.
The announcement was made today by Jeff Baker, WHV’s
SVP and GM of Theatrical Catalog and by Jeff Friday, Film
Life’s founder and CEO.
As per the exclusive arrangement, Warner Home Video will distribute
the films under the American Black Film Festival label.
Spearheading the new initiative for WHV will be Eva Davis, VP
of Targeted Acquisitions and Marketing, who noted that WHV will
leverage its dedicated multicultural marketing and sales expertise
to build unique campaigns for the movies distributed under the
new label. Davis also said plans call for partnerships with
other Time Warner sister companies to co-promote and co-market
individual projects.
Said Davis, "We’re very proud to be partnering with
the American Black Film Festival. These movies will allow African
American filmmakers to display their skills, talent and vision
as well as to enjoy the potential of being extremely successful
in the DVD marketplace by providing retailers with a slate of
appealing and relevant films that meet the needs of their diverse
consumer base."
"We’re thrilled to partner with Warner Home Video
on this exciting new venture," said Friday. "Film
Life’s mission has always been to make and market movies
that go beyond the stereotypical portrayals of the Black experience
-- films that enlighten and inspire but also entertain. Jeff,
Eva and Warner Home Video share our vision, and we’re delighted
that they want to develop this DVD label."
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