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MUMBAI: The United Nations has announced an agreement with
global media intelligence company Teletrax.
Teletrax will monitor output of all its broadcast video products.
UNTV, a service of the Department of Public Information, provides
live daily news feeds and edited features to news agencies and
individual broadcasters across the world.
As part of the multi-year agreement, the United Nations will
utilise Teletrax's suite of video watermarking, monitoring
and near real-time reporting services to monitor broadcast
output of all video products including UNifeed, its global
news distribution service, as well as its television series,
UN in Action, 21st Century and Year in Review.
Teletrax's reporting technology will provide detailed analysis
on which stories, spots and programs are aired by broadcasters
throughout the world.
UN chief of the radio and television service Susan Farkas
says, "Many international organizations rely on the UN
for information on a multitude of global issues, and often
we are the only source of news and information coming from
some countries.
"The tracking information we receive through Teletrax's
reporting tools assists us in assessing which stories and
formats are most used by broadcasters. It enables us to adjust
our production priorities to ensure that broadcasters have
access to the most relevant material to meet their needs."
Teletrax president Andy Nobbs says, "The UN is one of
the most highly regarded world organisations, and we are honoured
that Teletrax has been chosen to monitor the output of all
its video products, information sources relied upon by so
many different audiences across the globe.
"Our ability to provide intelligence on which topics
are in high-demand lends invaluable support to publicising
international issues, solidifying Teletrax as a trusted partner
for high-caliber news and governmental organizations."
Teletrax provides broadcast television intelligence to video
content providers such as entertainment companies, news organisations,
TV syndicators and the advertising industry. The company currently
maintains a proprietary network of detectors that monitor
the television broadcasts of more than 1,250 channels from
50 nations, including the top 150 markets in the US, representing
more than 90 per cent of all US television households. Its
international network comprises monitoring stations in Europe,
Asia, the Middle East, Australia, South and Central America
and Canada.
Launched in 2002 as a service developed by a joint venture
between Philips and Medialink, with an underlying technology
that is patent protected both by Philips and Digimarc Corp.
(Nasdaq: DMRC), Teletrax delivers online reports of individual
broadcast airings in near real-time to each client's custom-designed
portal or in data file transfers. Each client's broadcast
activity is updated dynamically, 24 hours a day, enabling
clients to respond immediately to reported results such as
changes in end-user preferences or detections of unauthorized
use.
Entertainment, news and media organisations that have also
contracted to use Teletrax for the tracking of news video,
advertising or promotional content include BBC, ABC, NBC,
Reuters Television and Medialink. A number of other companies
are also in active trials with the Teletrax service.
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