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MUMBAI: Tamil channel Vijay TV is gearing up to launch the
second series of its popular comedy show Kallaka Povadhu
Yaaru. The show, slotted for Fridays at 10 pm, will launch
on 28 July.
The promotional campaign idea for the show revolves around the
thought that "Its Fresh". As a part of the on air
promo campaign which showcases the Hutch Kallaka Povadhu
Yaaru 2 brand as a fresh glass of juice, fresh and healthy
Atta and many such interpretations of freshness.
The off air campaign has got a road show being held across six
cities in Tamil Nadu where preview of the HKPY 2 is being
shown on a giant screen and the winners of HKPY 1 would
accompany this van as a part of the promotion, according to
an official release.
States Vijay TV GM Ravinath Menon on the initiative, "I
am sure Hutch Kallaka Povadhu Yaaru 2 will live up to the expectations
of viewers as well as advertisers. Our team has managed to source
extraordinary talents even from remote places. The show is big
with lots of surprising elements in store. The brand enjoys
great equity in media and in the film industry. If the huge
interest levels in the audition phase is any indication, the
show is sure going to be another super hit like its first part." |
