(22 July 2006 2:00 pm)

MUMBAI: Radio Disney in the US has joined forces with MobiTV, which works in the area for television and digital radio services for cellular, WiFi and broadband enabled devices.

The two companies will launch a Radio Disney mobile channel to be broadcast via MobiTV's MobiRadio service.

Radio Disney's base of millions of listeners can turn on to new technology with MobiRadio, and they can now use their mobile phones to access their favorite Radio Disney content.

The MobiRadio service offers cellular subscribers immediate and live access to music, news, sports, weather and entertainment from the top artists and brands in talk radio.

Radio Disney executive director of brand marketing Michael Peterson says, "The Radio Disney MobiRadio channel will reach our extended audience of kids, tweens and their families; they trust our programming, content, and most of all, they love the hit music.

"Our audiences appreciate that Radio Disney continues to evolve with the newest technologies, because the various platforms provide them with the ability to listen anywhere, any how and any time they want."

MobiTV senior director of business development and programming Erik Smith says, "With more than a million subscribers on our mobile TV and radio services, we know that consumers enjoy the thrill of getting their media on their mobile device. Radio Disney offers more great branded content for our loyal subscribers and their kids."

Radio Disney president, GM Jean-Paul Colaco says, "Forging new paths for Radio Disney has proven to be quite successful. Radio Disney's union with MobiRadio is another growth strategy to keep Radio Disney connected with kids and family, whenever and wherever they are."

This recent venture with MobiRadio complements Radio Disney's most recent launch on mSpot, another mobile phone multimedia service. Radio Disney is celebrating 10 years on the airwaves. It caters to kids, tweens and families on the radio. Radio Disney has full national coverage in the US through 50 plus terrestrial stations, XM and Sirius satellite radio (channel 115), digital cable (MUSIC CHOICE), XM/DIRECTV (channel 867) and via streaming on RadioDisney.com. Radio Disney offers hit music, inspired programming and superstar promotions.