(19 July 2006 6:00 pm)

MUMBAI: Samsung India has unveiled a new line of the World’s slimmest mobile phones with the launch of The Ultra Edition Series in India. The company claims this Ultra Edition transcends the current market offering by presenting consumers with unparalleled breakthroughs in technology while retaining simplicity of use.

The first model to be launched within the series is ‘The Ultra Edition 6.9’. Made with fiberglass re-infused plastic, the phone is a marvel in just 6.9mm thickness, packing along with it a 2 megapixel camera, MP3 Player, Direct TV Out function, 80 MB memory apart from a host of other features.

Ultra Edition 12.9 (D900) – The slimmest slider phone and the Ultra Edition 9.9 (D830) – The slimmest clamshell phone will be launched in the subsequent month.

Samsung says that the Ultra Edition series illustrates its sensitivity to consumer needs by delivering mobile phones with deceptively discreet but stylish exteriors while embedding world leading technology features inside. This path breaking slimness coupled with rich multimedia capabilities in The Ultra Edition phones is a result of Smart Surface Mounting Technology (SSMT) pioneered by Samsung worldwide.

The Ultra Edition phones have been constructed using Titanium, Magnesium and Fibreglass re-infused plastic to impart the solid strength to these Ultra Thin breakthroughs, basis which these are made to pass strict proprietary tests to certify each product’s durability.

Samsung India senior VP Ihn-Chul Chung said, “Samsung’s foray into Ultra Slim phones is part of the company’s aggressive global strategy to take on the leadership position in the mobile phone market. Understanding that each consumer has different needs Samsung has facilitated convergence in mobile communication with a rapid pace of technological advancement and aesthetic design”

Samsung india MD HCRyu said, “India is a very critical market for Samsung and the launch of The Ultra Slim Series in India is a testimony to our commitment to meet the growing aspirations of consumers for sleek phones that accentuate their personality without compromising on premium multimedia capabilities”

Samsung says that the Ultra Edition 6.9 (X820) is its commitment to create the slimmest and lightest product in the market today. Weighing a mere 66 grams and measuring a slim 6.9mm depth, the lightweight Ultra Edition 6.9 is today’s definitive tool to help users stay connected, take pictures with the 2 megapixel camera, or enjoy their favourite tunes with the music player. The Ultra Edition 6.9 balances slim elegance with a functional keypad and tops off its supreme design with a beautifully beveled cut surface for a natural grip.

Fiberglass-infused plastic is also used to increase durability to protect the features that are compressed into the 6.9mm frame using the Smart Surface Mounting Technology (SSMT).

Samsung claims that the Ultra Edition 9.9 (D830) raises the bar in slimness and design of clamshell handsets. The company says that the 9.9 mm ultra slim clamshell is the result of Samsung’s constant efforts to go above and beyond the boundaries of form and function. This lightweight mobile comes outfitted with a 2 megapixel camera to capture those special moments wherever the customer goes.

The Ultra Edition 12.9 offers the latest in multimedia technology with premium slide-up design for business professionals. The 12.9mm slide-up is the thinnest slider ever designed to come equipped with a powerful 3.13 megapixel camera -- leading the 3 megapixel camera phone trend in the global market this year. Unique and dynamic user interfaces enhance user’s mobile experience.

The main screen will reflect networks and call status by displaying animated graphics to alert users of missed calls or unread messages, and imported documents can be viewed on the vivid 262K color screen. Users can also enhance the multimedia experience with the Bluetooth stereo headset. Whatever your desires may be, the Ultra Edition 12.9 will “slide up” next to the customer for his/her's next command.