The
broadband site will be Cartoon Network's first foray
into broadband content tailored to the PC, and follows
hot on the heels of the recent roll out of Cartoon
Network's new look website to all European territories.
CartoonNetwork.co.uk
is gaining more hits than ever before, with over 30
million page impressions per month, and the broadband
site SuperCartoonNetwork.co.uk will reinforce
this success in the sector.
Subscribers
to the site will be able to watch hours of regularly
updated Cartoon Network shows, such as Ben 10 and
Foster's Home for Imaginary Friends. They will
also be able to watch archived episodes of the cartoons
on the site.
Under
the terms of the two year deal, Premium TV will provide
the broadband platform for Turner which will see Super
Cartoon Network broadcast within the EMEA region.
Premium
TV has a track record of handling digital rights for
major sports organisations, such as FLi (Football
League Interactive) and World Rally Championship (WRC).
The company's expertise in managing digital rights,
coupled with its DRM technology, will enable Turner
Broadcasting Systems to take advantage of the growing
digital market.