MUMBAI: News broadcaster CNN International says that in an attempt to answer the call for more consumer-friendly health and medical news, CNN senior medical correspondent Dr. Sanjay Gupta and CNN's Medical Unit has launched the Paging Dr. Gupta" blog on CNN.com. The blog offers be a behind-the-scenes look at the latest medical news stories while providing insights on current health and medical trends.

CNN's Medical Unit director Carol Kinstle says, "Sanjay's style of reporting is simple, factual and engaging and has earned him credibility with his audience director. It's only natural to extend that same rapport across CNN's digital platforms with the launch of this blog."

Gupta's new blog stands as one new feature of a revamped CNN.com Health section, located at CNN.com/Health. The page offers Gupta's work a more prominent placement with easier access to his videos, podcasts and special reports, which are also available at www.CNN.com/Health/blogs/paging.dr.gupta/. Through partnerships with Heathology, a leading online producer of physician-generated medical and health information, and with MayoClinic.com, an award-winning consumer health and medical information site, CNN.com and the CNN Medical Unit will be able to provide even more health-related news and important, practical health information to viewers and online users.

Dr. Sanjay Gupta is senior medical correspondent for the health and medical unit at CNN. Gupta, a practicing neurosurgeon and an assistant professor of neurosurgery, plays an integral role in the network's medical coverage, which includes daily packages, the half-hour weekend show House Call with Dr. Sanjay Gupta and coverage of breaking medical news.