(30 December 2006 6:00 pm)

MUMBAI: 5Fad, the web site of digital music service in China, has announced that it has signed a partnership contract with BrainMedia LLC. (music hookup) to launch a mobile streaming service that will enable customers in China to enjoy 3G quality services on their existing 2.5G data network.

Currently, 5Fad has released a music wireless search and music streaming service and will be beta testing in a controlled test group environment. Users only need to download the 5Player in order to enjoy stereo CD quality music from their mobile handset.

BrainMedia CEO Jim Herbert said, "The mobile handset has become the focus of the personal multimedia experience. This 5Fad/BrainMedia Mobile Streaming Service is one of the most important developments for the wireless value-added service industry. We look forward to joining 5Fad in opening up China's vast market and become the leader in this market."

5Fad CEO Duanping Wu added, "China is the biggest wireless communication market, having over 500 million mobile subscribers, achieving above 40 per cent of the global market share. The Mobile Music market is estimated to grow its revenue over tens of billions RMB. With the 3G deployment, more and more domestic companies will enter this market and face fierce competition. Now 5Fad has actively seized the first position in the 2.5G mobile streaming service market. So its future will be very promising."

The official commercial release of the mobile streaming music service using the 5Player will be in the first quarter of 2007.