(27 December 2006 6:00 pm)

MUMBAI: World Wrestling Entertainment (WWE) has signed new content agreements with mobile firms.

The deals are with communications company Orange, Britain's third-largest network operator; Heylife, a mobile, internet and TV content producer and distributor based in Portugal; and German broadcaster Tele5, which currently airs weekly installments of SmackDown. In India, viewers can catch WWE on Ten Sports.

The deal will see Heylife rolling out WWE standard and premium package downloads, including video streams, voicetones, ringtones, wallpapers and SMS alerts.