(26 December 2006 2:00 pm)

NEW DELHI: With 10 million video streams across its site in its first month, Rrajshri.com has introduced pay media.

Viewers are now able to download and own any of the movie content available on the site for their personal consumption, starting last weekend. And coming up is download-for-keeps for their entire music content as well. Prior to this, films could be downloaded on payment but for a limited period of 72 hours.

"We have ensured that the price points are very aggressive and have chosen to offer downloads without DRM," Rajshri Media (P) Limited VP sales William D'souza tells indiantelevision.com.

"Over the past month, we have received huge requests from viewers asking for downloads of the content," he says, adding, "We are also at the final stage of introducing our ad-supported platform, through which we will soon integrate video ads and rich media banner ads on our site."

This has been done at the "constant behest of advertisers, who see www.rajshri.com as an ideal destination to reach out to a global audience interested in Indian entertainment," says D'Souza.

Regarding other services on the site, D'souza says they have bagged the famous GaneshaSpeaks Bejan Daruwala's astro service, and Sanjay Jumaani, numerologist, to provide that genre of content for them.

"Besides generic advice and predictions, we plan to offer personalised video consultations to consumers worldwide," he says.

"The online ad campaign is currently ongoing and our communication will constantly keep changing as we continue to add newer and better features, categories and services to the website," D'souza adds.

Asked about the new alliances they are looking at, D'souza said: "The biggest names in the business are working with us. Many more alliances are at an advanced stage of negotiation and will be announced shortly. Some of our current partners include Sony BMG , Universal Music, T-Series, Mattel Toys, B R TV, Saregama HMV, Music Today, Films Division of India, Osho International Foundation, Baba Ramdev and others."

However the company has no alliances in the UK as of now. "While we have no alliance with any UK-based company, Rajshri.com has alliances with two US companies: Limelight Networks, the worlds leading content delivery network for digital media; and Brightcove, an internet TV service that empowers video producers and programmers to build broadband businesses while giving viewers more choices and control over their use of video and television," D'souza clarifies.