| MUMBAI:
American Idol, the Superbowl, the Oscar Awards and the dance based reality
show Dancing With The Stars topped the list of most viewed television shows,
according to Nielsen which looked at the most popular media trends among Americans
during 2006. This is the first time the Nielsen companies have released a compilation
of “Top 10’s” for the Nielsen brands. . CSI, Desperate
Housewives, Without A Trace, Deal Or No Deal and Grey's Anatomy
also made the cut. In terms of films Pirates
Of The Caribbean 2, Cars, X-Men 3, The Da Vinci Code
and Superman Returns were the top grossers. An Inconvenient Truth
featuring former US VP Al Gore was the top grossing documentary film. Cars,
Ice Age 2 and Over the Hedge were top grossing animation films.
In terms of DVD sales Harry Potter And The Goblet Of Fire came out on top
followed by The Chronicles Of Narnia, Cars and Pirates Of The Caribbean
2. In terms of web brands Yahoo!, MySpace, Google and eBay were the top four. The
top advertisers were Procter And Gamble, GM, AT&T, Ford, Daimlerchrysler and
Time Warner. In the online space the top advertisers were Gus, Vonage Holdings,
Netflix, NexTag and
Verizon. In terms of product placement on television
the top brands were Coca Cola, Chef Revival Apparel, Nike, 24 Hour Fitness Clubs
and Chicago Bears. In terms of books sold in the US the top five were For
One More Day by Mitch Albom, Beach Road by James Patterson, horror
writer Stephen King's Cell, James Patterson's The 5th Horseman and
Janet Evanovich's Twelve Sharp. Going forward this information will be
released publicly on a regular basis, Nielsen said. | 
