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MUMBAI: Global media firm Chellomedia has consolidated its
multi-territory thematic channel business by transferring
the Extreme Sports Channel to Zonemedia (formerly Zone Vision
Networks).
Zonemedia has over the years consolidated its reputation for
launching and delivering thematic channels and the move is
seen as a natural progression for the well established channel.
Its channel Reality TV is distributed in India by Zee Turner.
The Extreme Sports Channel will continue to excite viewers with
action, from surfing to skateboarding, snowboarding to BMX,
and Moto X to mountain biking. Zonemedia says that its acquisitions
team is committed to continued investment in high end programming.
It is anticipated that the move will see Zonemedia enhance the
channel's international brand profile by offering cross promotional
opportunities through its other channels and further drive audience
market share. The transfer, which takes operational effect immediately,
will also offer day to day efficiencies.
One of the world's most recognized television brands, the
Extreme Sports Channel will keep its current name and identity.
The transfer will complement Zonemedia's existing portfolio
of highly successful thematic channels.
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