(19 December 2006 10:30 pm)

MUMBAI: VH1 Mobile has launched Mobile Junk 20, a new mobile application that lets users capture and upload mobile video for potential inclusion in episodes of the weekly series, web junk 20.

Sprint is the first carrier to offer the application, which is available via the Sprint Vision and Power Vision networks, asserts an official release.

The application adds to VH1 Mobile's current Web Junk 20 offering, which includes a dedicated channel for weekly and archived video clips from the show.

In addition to offering users the functionality to capture and upload user-generated video and photos, the application gives users the ability to watch, rate, and share videos and photos submitted by others.

VH1 executive vice president and general manager Tom Calderone said, "The launch of 'Mobile Junk 20' further extends the ways viewers can interact with our popular 'Web Junk 20' franchise and VH1. Mobile Junk rounds out the experience by giving fans a way to submit and exchange the creative content they shoot with their mobile phones."

Mobile Junk 20 is available exclusively on Sprint through January for $3.99 per month on select multimedia phones. Sprint customers can download the application via their phones, at http://www.sprint.com/digitallounge or by texting junk to 2323.

The application was envisioned, created and designed by VH1 Mobile and developed and powered by Nellymoser, the mobile media platform company, the release adds.