Indiantelevision.com's Digital Edge: Zee inks deal with Media Overseas for launch in Indian Ocean Islands and Africa

Indiantelevision.com's Digital Edge

Zee inks deal with Media Overseas for launch in Indian Ocean Islands and Africa

Indiantelevision.com Team

(18 Decemeber 2006 11:30 pm)

MUMBAI: Zee Network has tied up with Media Overseas, subsidiary of Canal+ Group, for the launch on their multi channel satellite pay-television platform, for three of its channels Zee TV, Zee Cinema and Zee Muzic.

The service will be available on three Media Overseas platforms including, Canal Sat Reunion in Reunion Island, Canal Sat Maurice in Mauritius and Canal Sat Horizons in more than 20 countries in Africa such as Senegal, Cameroon, Togo, Mauritiana, Congo, Democratic Republic of Congo, informs an official release.

The service was launched commercially on 14 December for Indian Ocean Islands including Mauritius, Reunion, Madagascar, Seychelles, Mayotte and Camoros and shall be available from 15 January 2007 onwards for French speaking countries in rest of Africa. The cinema and TV channels shall be available with sub titles in French.

The Zee channels will be uplinked on NSS7 and Eutelsat W2 from the playout centre of Canal in France.

International Business CEO Dheeraj Kapuria said, "We take great pleasure in announcing the tie up with Media Overseas for the launch of three Zee channels with French sub titles for Zee TV and Zee Cinema. French is the main language in many countries in this region and by bringing Zee channels with French sub title, not only our proximity with the viewer is closer than ever, but also opens a new market for us."

"Based on extensive research and feedback, we decided to launch this service for the segment which has great fondness for the content from Indian sub continent but a gap exists due to language barrier."

"After Multichoice, with whom we already have a tie up, Canal Sat is the next major pay television platform in the region and through this tie up Zee has widened its reach, its products in Africa and enforces its position as market leader."

In continuation of offering services bringing closer to viewer through specific feeds for each region and sub title or dubbing in local language, this is yet another expansion of Zee's reach in International market. Zee has in the past one year launched its sub titled or dubbed services in Indonesia, Malaysia, Russia, Middle East and announced plans for entry into China, adds the release.