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 When
queried about the demand for such a high
end phone in the Indian market, Matrix Distributors
Pvt Ltd Tusshar Alvani said, "The brand
value of Vertu is huge internationally and
in India too we have far exceeded our expectations.
This is a luxury phone that gives a sense
of accomplishment and reward to its owner."
Taking
luxury travel to another dimension 'Constellation'
is the third addition to the Vertu stable.
Prior to this, Vertu launched its Signature
and Ascent collections based on the themes
of luxury watches and Formula 1, respectively.
The Signature collection used precious metals
and the upper end model a platinum solitaire
diamond handset was priced at 22 lakhs,
while the Ascent F1 race track series gives
the aggressive look and feel associated
with the sport.
"The
design of Vertu Constellation began with
the precise understanding of our achievements
with both the Vertu Signature and the Vertu
Ascent models. The Vertu Constellation design
was conceived in order to complement both
of these Vertu originals and reinforce the
style and design quality of the Vertu Brand,"
stated Nuovo.
Vertu
Constellation was designed to assist the
demanding traveller encompassing a quad-band
engine with connection in over 180 countries
around the globe; real-time flight tracking
that enables Vertu Constellation to provide
flight information, in the lounge or en-route
to the airport. The real-time currency converter
provides correct currency information when
required, and the world clock tells the
time at home as well as away, in up to three
locations simultaneously. To complete the
navigation facility Vertu Constellation
has world weather facilities that let one
know exactly what to expect when you get
to your destination.
Vertu
Concierge complements the Vertu Constellation
and allows one button access to lifestyle
services 24 hours a day from virtually anywhere
in the world. Vertu Concierge can help from
recommending local restaurants and making
theatre bookings, or simply sending a gift
to someone around the globe.
Available
at 300 authorised retailers across 40 countries
worldwide, the brand has also made its mark
in India with Sabyasachi, Shobha De, Leander
Paes and Atul Kasbekar posing as its brand
ambassadors. The Ascent F1 model was gifted
to SRK by Karan Johar, in addition, other
owners of Vertu phones include Katrina Kaif
and Jaya Bachchan, while the Beckham couple
along with pop diva Madonna also own Vertu
phones.
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Crafted
by creative director Frank Nuovo, the inspiration
for this collection has be derived from
an aircraft and thus, the details on the
phone resemble the wing form, propellers
and air inlets. The Constellation collection
ranges from stainless steel to gold finishes
with an array of colourful leather backs
and the distinguishing feature of a ceramic
keypad that is said to be scratch resistant.
Depending on the model the price could differ
from two to nine lakhs. 
