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The seminar drove home the thought that
consumer insight is the greatest tool, after
all for marketers who want to keep pace
in the changing market scenario.
Some interesting questions to the panelists
were on the movement behind the traditional
Indian woman rising above her passivity,
on consumer insights providing the way-forward
for marketers and the role of technology
in the consumer decision process. The panelists
discussed the 'More-Mania' and the key drivers
of consumer behavior in India.
The seminar had 78 participants who logged
in from different parts of the country.
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