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Says Star India Interactive senior VP Viren
Popli on the new initiative, "Star
7827 is one of the key focus areas of our
business and by creating such special content,
we have put together an offering that synergizes
our programming strength with global learnings
of entertainment 'on the go'. We will continue
to make such efforts and refresh our content
to offer compelling entertainment for our
mobile & television consumers."
Adds Star India marketing's Satya Raghavan,
"Star Plus' new prime time show Karam
Apnaa Apnaa is one of the biggest launches
of the year for us, therefore we wanted
to extend the service of Star 7827 Voice,
first with this show. Going forward we would
integrate this interactive service with
other ongoing programs of the channel, as
well. This platform is really our endeavor
to reach the consumer further, and deliver
him content at his convenience and time,
so he can catch up with his favorite programs,
which will help him to be abreast of all
that is happening on television, even when
he is on the move."
Also read:
Star
kickstarts triple play mission with 7827
expansion
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