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He is a management graduate from the Indian
Institute of Foreign Trade (IIFT), New Delhi
and as part of Ford's Asia-Pacific marketing
leadership team, first in the US and subsequently
in the UK, Sivaramakrishnan has led the
development and launch of Ford's new generation
of small cars, the Ford Fiesta and Ford
Fusion, into markets like Australia, Japan,
South Africa, and China. He was also part
of the Ford India marketing leadership team
and led the successful launch of Ford's
Ikon, Fusion, Fiesta and Endeavour in India.
In his previous role as Vice President of
the iWay cyber cafe business, he was instrumental
in leading their transformation from Internet
browsing centers to becoming e-stores by
introducing break-through alliances and
initiatives, adds the release.
Commenting on his appointment, Sify Limited
CEO and managing director Raju Vegesna said,
"I am very pleased to announce Siva's
promotion as President, Sify Portals. In
his earlier role as Vice President of the
iWay cyber café chain business, Siva
brought a deep insight and understanding
of consumers, and executed initiatives to
grow business revenues through innovative
services, products and promotions in synergy
with our portal strategies. While we will
see the result of these efforts going forward,
I believe that he will bring a fresh perspective
to how we grow our portals and online advertising
business both in India and overseas. With
his rich experience in building brands,
understanding of media, marketing and consumer
behaviour, I am confident he will play a
key role in further strengthening and growing
our portal business in tandem with our access
strategies."
Sivaramakrishnan said, "I am really
excited about this opportunity as it will
enable me to bring to bear all of my previous
experience with consumers, brands, marketing,
media and the Internet in building our portals
business. The Net is the most exciting medium
of our times, and it will be our intention
to maximize the opportunities presented
by this versatile medium for compelling
and relevant online content for Indians,
to add to the quality of their lives. This
includes extending the leadership we have
in broadband content with www.sifymax.in,
our popular portal www.sify.com,
our city-centric broadband portal strategies,
and www.samachar.com, the most popular
site for non-resident Indians.
"I will also be involved in growing
the online advertising business with marketers
as they begin to understand the flexibility,
focus and power that online advertising
gives them for cost effective brand promotions,
and overseeing Sify's consumer brand marketing
for both the portals and access businesses
for greater synergies. I believe this will
be the most exciting and challenging phase
of my career, and I look forward to making
a difference to Sify's pioneering efforts
for exciting India-centric online content
in synergy with our access businesses,"
he added.
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