ndiantelevision.com Team

(17 August 2006 2:00 pm)

MUMBAI: The basic tier monthly rate of Rs 77 (excluding taxes) in conditional access system (CAS) areas is unrealistic and should not be below Rs 100, cable TV operators told the Telecom Regulatory Authority of India (TRAI).

Six stakeholders have posted their views to the broadcast and cable regulator. Trai had sought views from the industry on the draft tariff amendment order notification for fixing the basic tier rate.

The common argument laid down by the cable operators was that the price for the 30 FTA channels did not take into account the distribution cost through franchisee operators.

According to clause 3B in the Telecommunication (Broadcasting and Cable) Services (Second) Tariff Order, 2004 (6 of 2004), "The maximum amount, which a cable operator may demand from a subscriber for receiving the programmes transmitted in the 'basic service tier' provided by such cable operator shall not exceed Rs 77 per month exclusive of taxes, for a minimum of 30 FTA channels. Free-to-air channels, over and above the basic service tier, would also be made available to the subscribers within the maximum amount mentioned above."

"The cost of FTA channels has to be reworked. Even as per our calculations submitted to the Ministry in 2003 the cost was Rs.180. One option is to use the benchmark of Rs 125, which was the charge for 15 to 20 channels in 1994 when there were no pay channels."

Pointing out the need for reworking the cost of FTA channels, the Federation said, "Even as per our calculations submitted to the Ministry in 2003 the cost was Rs.180. One option is to use the benchmark of Rs 125, which was the charge for 15 to 20 channels in 1994 when there were no pay channels."

A minimum of Rs 150 should be charged for the basic tier considering the fact that TRAI does not want last mile operators to pay for the FTA package to the MSOs. An amount of Rs 30 to Rs 50 is being paid at present to MSOs, the Federation added..

Hathway Cable and Datacom has suggested a basic tier price of Rs 100 per month (excluding taxes). This will work out to not less than Rs 150 a month.

"The cost of materials like cable, amplifier, and electronics have gone up significantly. And other components such as power and fuel in delivery of the services have also risen sharply in the last one to two years," the MSO expressed to Trai.

According to cable TV industry observer Col V.C Khare, "The rate was arrived at for a network spectrum 47-550 MHz transporting 62 channels, with a customer base of 32000 and a radius of operation of 7.5 kms on coaxial cable."

"Technically, head ends using 500 series trunk cable over 47-862 M Hz and transporting 90 channels cannot deliver signal quality per IS 13420 beyond 4.8 kms cable length, with a cascading limit of 16 amplifiers. The subscriber base of 32000 was high as independent head ends were having 18000 subscribers on an average. On the other hand, networks have consolidated with fiber, 120 digitally compressed signals, encryption and SMS hardware installed. If the upward and downward adjustment in cost for the above factors is taken into account the cost of Rs.72 as prorated would give at least a minimum cost of Rs.100 (exclusive of taxes)," he argued.

National Cable & Telecommunications Association (NCTA) president Vikki Choudhry has suggested a monthly subscription rate of Rs 180. "A price below this level will result in deficiency in quality of service for the consumers, non-conformity with the provisions of CAS and Standards of BIS, no investment in network upgradation or maintenance, loss of employment, incentives most broadcasters to keep (or convert) their channels into pay, loss of revenue to the Indian Government and encourage under declaration by the cable service providers of FTA subscribers."