| With the festive season around the corner, Dish TV,
20 per cent owned by Zee Telefilms, will offer new customers its services
for Rs 3,990 and a gift voucher worth Rs 4,000 as an additional sweetener.
This new scheme, which becomes effective from 3 October, follows
the marketing initiative launched a few months ago called 'har chaat
per dish' (a dish on every rooftop) wherein Dish TV had dropped
its service charges by 50 per cent to Rs 3,990 inclusive of one
year subscription.
The company's new offering will run for 45 days till 15 November,
Sunil Khanna, CEO of New Era Entertainment Network Limited (NEENL),
which manages Dish TV, said.
Under this scheme, new customers can redeem the gift vouchers at
46 select holiday destinations in India or choose amongst four foreign
destinations that include Singapore and Bangkok.
Under the scheme, a two-night and three-day stay at any hotel with
which Dish TV has a tie-up is what is on offer.
Khanna said the company will conduct lucky draws for Diwali in
early November for the first prize (an Elantra car), second prize
(10 Santro cars), third prize (100 Honda motorbikes) and the fourth
prize (500 Samsung mobile phones).
|
