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Speaking on the occasion,Zee TV VP marketing Tarun Mehra said,
" Sa Re GA Ma Pa Challenge 2005 has a unique format
and has generated great reviews from the audiences. We believe that
these associations will further our connect with the viewers. While
each of the association has its distinctive reach, collaboratively,
the benefits derived are immense."
Elucidating the alliances further, he added, "The partnership
with Sify will help us gather presence at the numerous iWay hubs
and allow us visibility on broadband. Radio Mirchi is our partner
for content on radio. Similarly, the music collaboration has been
sealed with Sa Re GA Ma HMV who will record an album with the winners
of the series and release a compilation of songs featuring the four
musical maestros Adesh Shrivastav, Himesh Reshammiya, Ismail Darbar
and Jatin-Lalit, whereas, Music World, the retail partner will retail
the records."
Speaking on the association, Sify Interactive Services Sr. vice
president Surya Mantha said "We are delighted to be associated
with Sa Re GA Ma Pa Challenge 2005. As the exclusive broadband
partner for the show, www.sifymax.in will showcase "behind
the scenes footage" not to be found anywhere else. Consumers
will be able to interact with contestants and mentors through chat.
For the first time ever, consumers will be also be able to record
and send video messages to their favorite contestants and mentors
through Sify's extensive, nationwide network of iWay cybercafés."
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