Just
over one month ago, Digital Cinema Initiatives, LLC
(DCI), a joint venture of Disney and other major studios,
issued the final technical specification for theatrical
digital equipment. Christie/AIX's installation plan
marks the first mass deployment following the DCI
specification's release. The benefits of DCI compliance
should be apparent to consumers as the systems initially
deployed by Christie/AIX will include DCI-compliant
compression, the state of the art in moving image
projection which delivers the highest-quality DLP
Cinema image to the movie screen. All systems will
be upgraded to full DCI compliance as soon as the
hardware is available.
Disney
is the first major studio to sign an agreement to
provide content for Christie/AIX digital systems.
Recently, in an unprecedented move, Disney led the
film industry by introducing Disney Digital 3D, using
Christie DLP Cinema projectors and Dolby servers.
Audiences can enjoy this true three-dimensional digital
experience in movie theaters on November 4, 2005,
with the highly anticipated release of the Walt Disney
animated film Chicken Little.
AccessIT's
Christie/AIX unit serves as the funding vehicle and
administrator for the company's 4,000 screen digital
cinema rollout plan expanded from the one originally
announced in June 2005. Under the plan, Christie/AIX
will act as a financing intermediary between content
owners -- including major studios and independent
distributors -- and exhibitors who will utilize DCI-compliant
digital cinema systems including 2K projectors and
related hardware and software. The raising of capital
for funding of the initial 200 systems was completed
on 21 July, 2005.
"We
are thrilled that we have come to an agreement with
Christie/AIX to supply content to their digital projection
systems, and we will continue to support other deployment
plans in order to ensure the future success of the
exhibition industry. DCI-compliant digital cinema
rollouts will allow consumers to enjoy the highest
quality cinema experience available while providing
clear benefits to exhibition partners. We couldn't
be more pleased with the top-of-the-line performance
of Christie projectors and look forward to seeing
our films presented in the highest digital viewing
quality available," said BVPD president Chuck
Viane.
"We
appreciate the importance of this signing as a major
step forward for AccessIT and the industry. Disney
has always been extremely forward-thinking in the
digital cinema space, and in supporting this venture
in particular. We expect this to be the first of several
signings with studios in the next month or so, accompanied
by agreements with exhibitors. The contribution of
Christie to this and other contemplated signings cannot
be overstated. As we expand the number of stakeholders
in this groundbreaking venture, AccessIT is proud
to be a key member on such an impressive team. We
fully expect the deployment to begin in October with
at least 150 screens in time for Christmas,"
said AccessIT chairman and chief executive officer
Bud Mayo.
Christie
president and COO Jack Kline said, "Exhibitors
were one of our top priorities when we crafted the
agreement. We wanted to ensure that maintenance costs
remained similar to that of film projection while
providing higher quality images. Disney, an innovator
and leader in the art of entertainment, is an important
part of the equation. By marrying their leadership
with our understanding of the unique needs of the
exhibition community, moviegoers everywhere will be
the big winners, enjoying the spectacular visual experience
of digital cinema technology that is unmatched by
anything they have ever seen before."
Christie/AIX
president and COO Chuck Goldwater added, "The
Disney contract is the first of several announcements
concerning our rollout plan that we expect to make
in the weeks ahead. It re-affirms our confidence that
the plan is viable, practical and workable for all
industry participants. We are encouraged and grateful
for the growing support from the studios and from
exhibitors, which will enable AccessIT to continue
to help drive the industry's transition to the digital
future."