Turner
International India managing director Anshuman Misra
said, "This is a proud moment for all of us at
Pogo. The channel's list of accomplishments continues
to grow - from securing the number two position among
kids’ channels after Cartoon Network to institutionalising
India’s first televised awards dedicated to kids
to announcing its fourth premium, original production
in India - Bam! Bam! Bam! Gir Pade Hum, Pogo
has consistently kept its promise of providing Indian
kids, a destination they own and call 'It’s My
TV'."
He
further added, "Ratings have revealed that shows
with a combination of physical challenges and comic
moments resonate high among Indian audiences. Bam!
Bam! Bam! Gir Pade Hum successfully combines these
elements and I am positive will once again set the
tone for future original productions targeted at kids."
Drawing
on Turner's extensive market knowledge, positive viewer
feedback and research, Turner, in collaboration with
Initial Endemol, customised the idea to make it relevant
for Indian audiences.
If
a game show full of four feet tall mangoes, giant
ear buds, walking sandwiches, duelling bananas, a
pizza-eating sumo wrestler, human parachutes, a mobile
phone goalie, wickets that take the runs while the
batsman watches and 40 gallons of gloop is your idea
of fun, then the viewer will fall over, laughing with
Bam! Bam! Bam! Gir Pade Hum!
With
an easy to follow format that kids and their families
will be sure to enjoy, Bam! Bam! Bam! Gir Pade
Hum's every episode is split into four segments
and with each round, the level of difficulty and the
points to be scored, increases. Even in the last round,
you can never be sure which team will finally win!
The
teams go through a number of crazy challenges that
will attempt to knock them off their feet with loads
of fun-filled thrills and spills. While one team tries
hard to accomplish the hilariously difficult task
they’re attempting, the other team tries even
harder to make them all fall down.
To
promote Bam! Bam! Bam! Gir Pade Hum, Pogo has
created an integrated marketing campaign that includes
extensive media such as print advertising in kids’
and trade magazines, television promos, web-based
promotions including mailers, banners and alerts.
In
addition, a school contact programme will be undertaken
to reach out to close to 250,000 children across the
country.
